Three things kill B2B sales.
Most teams don’t know how to fix them.
WHY OPPORTUNITIES STALL
19%
Slower growth for teams that don't align
Forrester Research
70%
More revenue lost to friction
Our analysis
14-23
Stakeholders in the average tech purchase
Gartner Research
A growth framework for B2B technology companies — Built on 20+ years of experience
THE PROBLEM
Three reasons opportunities die.
Most B2B tech deals die before the salesperson even tries to close. Why this happens:
The pipeline is filled with leads sales don’t trust will close
Sales and marketing each build a different picture of the ideal customer. Without a shared definition, marketing fills the pipeline with leads sales don’t see as opportunities — and a pipeline that looks healthy but isn’t.
Prospects go quiet during evaluation
During evaluation, prospects hit challenges you didn’t anticipate. With the right support, most are fixable. Without it, they quietly move on — still in your pipeline, still taking your calls, but already gone.
Your champion faces 14-23 skeptics
Success in the trial creates a second challenge. Your champion must now convince decision-makers who weren’t part of the discovery — each with their own reasons to say no. 74% of buying teams experience conflict at this stage.
Three reasons. Two problems. One root cause.
Misaligned teams mean deals enter the pipeline that never close. Buyers who get stuck are the ones you lose. Both are symptoms of the same thing: no shared system for how sales and marketing work together to help customers succeed.
The pain affects everyone - how you experience it depends on your role
“We’re growing, but it feels harder than it should”
You’ve got product-market fit. Now give your go-to-market team the system to scale it
“We have a pipeline, but deals keep being delayed”
You’ve got pipeline. Now you can close it
“Marketing is generating pipeline. The question is whether it’s converting”
You’re generating pipeline. Now make sure it converts
Stop losing deals you should win
Two ways to put that shared system in place.
Run it yourself
The Framework
The codified system for fixing all three. Templates, worked examples, and step-by-step guidance so sales and marketing work from the same plan. Built for teams who want to run it themselves.
From £499 · one-off
or
Or bring us in it to do it with you
Fractional Marketing Director
When the problem isn’t more advice, it’s execution. We work alongside your team as your fractional marketing director — applying the framework, planning the campaigns, and delivering the work. Strategy and hands, not one without the other.
Use us to bridge the gap to your next permanent hire, handing over cleanly when they start. Or as an ongoing arrangement where full-time isn’t the right fit.
From half a day a week · ongoing
How we work with you →
