Our Team

Key areas: Building Content Engines, Public/Press Relations
Charge rate: Director

Mel is a highly experienced and driven content marketing strategist and communications specialist, working with global brands to raise awareness and generate leads. She has worked as a content strategist, writer/editor for technology companies from Progress Software to Software AG and ITRS Group.

Mel’s strength lies in taking complex, technical topics and creating relevant content strategies to attract, retain, expand, and monetise relationships with customers. She has worked with C-level executives, campaign managers, sales, design, product managers and third parties to ideate, create/write and promote content, managing the process throughout.

Once a client’s mission has been established, whether it is brand awareness or go to market, Mel is able to determine the themes, thought leadership topics, USPs and business value of a company’s offerings to form a relevant content strategy. Using the content pyramid, Mel is able create a plan that will support and nourish marketing campaigns, brand awareness and social media presence.