Our Team
Sophie Hurst
Key areas: Value Propositions, Product Launches, Branding, Execution
Charge rate: Director
Sophie has over 20 years of experience in product and corporate marketing in global companies, including executive roles as Director of Product Marketing and VP of Corporate Marketing.
Over the past ten years, Sophie has worked in an independent advisory and execution capacity for many software businesses across a wide range of technology verticals, such as the Internet of Things, digital transformation, HR, medical devices and life sciences, key management, compliance software and fintech payments. She does so, as an Interim/project-based Product and Solutions Marketing or as a Marketing Director.
Sophie is able to help you with customer-focused, simple and clear company, product and solutions-level positioning (value propositions) – which are at the core of all your marketing content, website, product launches, and brand values that describe your company.
Sophie can also help with marketing strategy, customer insights, branding and sales enablement, all the way to execution of creating content for websites, brochures, presentations, case studies and more. She prides herself on her pragmatism and is as much about execution, as the strategy itself. In her words ‘the two are intertwined’.